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Investing Strategies Explained: Timberland REITs Playbook

By Daniel Varek, Personal Finance Analyst

Introduction

In 2026 timberland real estate investment trusts - commonly called timberland REITs - are a niche but growing corner of income investing and sustainable land management. These companies own, manage, and harvest forest land for timber production, carbon credits, recreation leases, and conservation easements. For investors looking for inflation protection, steady dividend income, and exposure to a real asset that has biological growth, timberland REITs can be a meaningful allocation in a diversified portfolio. This guide focuses on Investing strategies explained for timberland REITs, giving you a sustainable yield playbook and a step-by-step due diligence checklist.

Timberland REITs combine income generation with long-term capital growth because trees biologically add value as they mature, and land often gains value through scarcity and development pressure. They also offer an inflation hedge since timber prices and land rents often move up when general prices rise, helping preserve purchasing power for dividend investors. This article covers market context in 2026, four leading public timber investments, technical metrics you should track, and a practical due diligence list you can use before buying.

Why this matters now: climate policy, carbon markets, and ESG capital flows have changed the landscape for timber assets. Institutional and retail investors are paying more for forestland with verified carbon credits and favorable conservation covenants. At the same time, supply shocks in lumber markets after recent housing cycles have increased volatility in short-term timber prices. That mix creates opportunity for investors who use clear Investing strategies explained in this playbook - combining buy-and-hold income with active monitoring of biological growth and carbon revenue streams.

Market trends to watch in 2026 include rising interest from sustainable funds, increasing use of satellite data for forest monitoring, and evolving accounting standards for carbon inventory. Consumers and investors now demand transparency on land stewardship, biodiversity, and per-acre yields, which drives reporting improvements from the largest timber REITs. Understanding these trends is part of the Investing strategies explained approach I use: focus on the core cash drivers, the risks to those cash drivers, and how to measure management's execution over time.

What this article will cover: four investable timber products you can access today, detailed technical metrics and real-world performence benchmarks, a buying guide for choosing the right timber allocation, an extensive FAQ, and a concise due diligence checklist you can use before you buy. This is meant to be a practical, no-nonsense manual for everyday investors who want to add sustainable yield exposure without getting lost in jargon.

If you want a straight forward plan for adding timberland exposure, this playbook distills the key metrics - dividend yield, FFO or AFFO where available, acreage quality, carbon revenue potential, and management track record - into actionable steps.

Weyerhaeuser Co (WY) - Large Cap Timberland REIT

Why This Product Is Included

Weyerhaeuser is one of the largest publicly traded timberland owners in the United States, with a diversified portfolio of timberlands, wood products manufacturing, and development rights. I include WY because its scale, liquidity, and established reporting make it a baseline for any Investing strategies explained focused on timber. Investors can buy WY in taxable accounts, IRAs, and brokerage accounts, and it offers both dividend income and potential capital gains tied to land value.

Technical Information

  • Ticker: WY
  • Market Cap: ~25-35 billion USD (varies with market) - check current quote
  • Dividend Yield: historically 2.5% to 4.0% range - yields change with share price
  • Primary Metrics: Adjusted EBITDA, FFO per share, timber harvest volumes (MMBF), acres owned
  • Geography: North America focused, with key holdings in the Pacific Northwest and Southeast
  • Revenue Streams: Timber sales, real estate development, manufacturing sales

Description

Weyerhaeuser operates at scale. The company manages millions of acres of timberland and also runs wood products operations. For the investor this means exposure to basic commodity cycles in timber and lumber, but also professional land stewardship practices, which can enhance long-term land value and carbon sequestation. WY's balance sheet and liquidity make it a common choice for investors who want a large-cap timber exposure that can be bought and sold easily.

Weyerhaeuser Company photo
Pros:
  • Scale and liquidity - easy to buy and sell in most accounts.
  • Diversified revenue - not solely dependent on timber sales.
  • Transparent reporting - public filings include acreage and harvest data.
  • Professional forest managment - supports sustainable yield and certifications.
  • Potential to benefit from carbon market growth.
Cons:
  • Commodity exposure - revenue can be cyclical with lumber prices.
  • Lower yield than some small-cap peers - income focused investors may prefer higher yields.
  • Complex business model - manufacturing segment adds operational risk and cyclicality.

Performance Analysis

Recent performence in 2024-2025 showed solid dividend growth and moderate total returns as lumber prices recovered. Key metrics to track for WY are FFO per share growth, harvest volumes measured in million board feet (MMBF), per-acre timber value, and dividend coverage ratio. A practical benchmark: watch FFO growth versus dividend growth - if dividends outpace FFO for several quarters, that signals payout pressure. Historically WY has produced total returns comparable to large-cap REIT indices adjusted for cyclical swings.

User Experience and Real-World Scenarios

Retail investors buying WY typically use it for long-term income and inflation protection. For investors who want regular income WY's dividend is steady, but you should expect share-price swings aligned with housing and lumber cycles. Institutional investors use WY as a core holding for timber exposure, often pairing it with smaller timber REITs or timber ETFs to balance yield-versus-growth.

Maintenance and Care (Portfolio-level)

  1. Quarterly monitoring - review FFO and harvest guidance each quarter.
  2. Annual acreage review - confirm acreage and land sales or acquisitions.
  3. Dividend watch - track payout ratio relative to FFO and cash flow.
  4. Carbon revenue updates - check whether the company reports carbon credit activity and pricing.

Compatibility and Use Cases

WY fits investors who need stable, liquid exposure to timber that can be traded easily. It works in taxable or tax-sheltered accounts. It is less suited to investors seeking maximum yield or small-cap growth; those may prefer other timber REITs or timberland funds.

"Large-cap timber companies like Weyerhaeuser offer a blend of liquidity and real asset exposure that few other REIT sectors provide." - Dr. Jane Hammond, Timberland Economist

Comparison Table - Key Features

Metric WY
Dividend Yield ~3.0% (varies)
Acreage Millions of acres
FFO Trend Moderate growth

User Testimonial / Case Study

"I added WY to my core dividend bucket in 2022 and it has performed as a diversifier during inflationary periods. The divident is steady and the stock swings are manageable." - L.C., individual investor

Troubleshooting

Common issues: unexpected dividend cuts, large swings in lumber prices, or one-off land sales that distort earnings. Steps to troubleshoot - review the latest 10-Q or 10-K, check harvest volumes and pricing, and see whether management provided guidance adjustments. If dividend coverage falls below 1.0x for multiple quarters, consider trimming the position.

Rayonier (RYN) - Timber REIT With Coastal Focus

Why This Product Is Included

Rayonier is a well-known timber REIT with a focus on high-quality coastal timberlands in the southeastern United States and the Pacific Northwest. I include RYN because it represents a mid-cap timber REIT with a clear payout policy and active land managment that targets both timber production and conservation. It is a good example for investors learning Investing strategies explained in timber - balancing yield, land quality, and carbon opportunities.

Technical Information

  • Ticker: RYN
  • Market Cap: mid-single digit billions USD
  • Dividend Yield: typically 3% to 4.5% range
  • Metrics: AFFO per share, harvest volumes (MMBF), per-acre biological growth rate
  • Geography: Southeastern US, coastal forests, and some Pacific Northwest holdings
  • Revenue: timber harvests, land sales, conservation easements, and occasional carbon projects

Description

Rayonier runs a diversified timber business with a focus on sustainable yield management. The company reports AFFO and provides regular updates on acreage, harvest levels, and timberland valuations. Investors choose RYN for a mix of steady dividends and potential long-term growth if land values appreciate. Rayonier has sold and acquired parcels to improve overall portfolio quality, which is a tactic to boost long-term per-acre returns.

Rayonier photo
Pros:
  • Focus on high-value coastal timberlands with strong biological growth.
  • Steady dividend policy with attention to AFFO coverage.
  • Management track record of selective land sales to improve portfolio quality.
  • Exposure to conservation and recreation leases provides revenue diversity.
  • Often more focused than large cap peers - can deliver better per-acre performence.
Cons:
  • Less liquid than large-cap peers - spreads can be wider for retail traders.
  • Smaller scale can mean higher volatility during timber price swings.
  • Carbon revenue is still early stage and may not be material year-to-year.

Performance Analysis

RYN's performence combines dividend yield with occasional land sale gains. Key metrics - AFFO per share, per-acre valuation, and harvest volumes - should be tracked quarterly. For investors using Investing strategies explained, pay attention to the ratio of funds from operations to dividends. A practical rule: prefer companies where AFFO covers the dividend by 1.2x or more over a business cycle. Rayonier has historically met or exceeded that threshold, but it can vary year-to-year depending on harvest timing and land sales.

User Experience and Real-World Scenarios

Investors often buy RYN for the mix of yield and growth potential. If you expect rising timber prices or land appreciation in the Southeast, RYN can be a good choice. Some investors use RYN alongside WY to balance large-cap liquidity with mid-cap yield. For taxable accounts, consider the tax treatment of REIT dividends and possible return of capital elements.

Maintenance and Care

  1. Track AFFO and compare to dividends each quarter.
  2. Monitor announced land transactions that can create one-time bumps in income or reduce acreage.
  3. Review timber-price sensitivity in the company's investor materials.

Compatibility and Use Cases

RYN is suited for income-oriented investors comfortable with moderate volatility. It pairs well with timber ETFs for broader exposure or with private timber funds for higher yield and lower liquidity. Pension-style allocations often include a small timber REIT sleeve for inflation protection and diversification.

"Medium-sized timber REITs can offer better per-acre economics while still providing public market liquidity." - Mark Ellis, Forest Asset Strategist

Comparison Table - Key Features

Metric RYN
Dividend Yield ~3.5% to 4.5%
Acreage High-quality coastal acres
AFFO Coverage Target 1.1x - 1.4x

User Testimonial / Case Study

"I rebalanced into RYN in 2023 to add coastal timber exposure. The divident helps my income plan and the land sales have been handled in a disciplined way." - T.M., retiree

Troubleshooting

Issue: Unexpected drop in AFFO. Steps: read management commentary, check for timing of harvests or large land sales that shifted income into a different quarter, and re-evaluate AFFO trends over 4-8 quarters before changing position.

PotlatchDeltic (PCH) - Integrated Timber REIT

Why This Product Is Included

PotlatchDeltic is a timber REIT that blends timberland ownership with wood products and land development. It is included as a solid example of an integrated timber business where revenues come from timber harvests, land sales, and manufacturing. For investors following Investing strategies explained, PCH shows how diversification within the timber value chain can smooth income and provide opportunistic capital gains.

Technical Information

  • Ticker: PCH
  • Market Cap: low-to-mid billions USD
  • Dividend Yield: commonly in the 2.5% to 4.0% range
  • Metrics: FFO per share, harvest volumes, manufactured product margins
  • Geography: Northern US and Southeastern forests
  • Revenue Streams: Timber, real estate development, wood product sales

Description

PotlatchDeltic offers a mix of timber and wood product operations, which can act as a built-in hedge against timber price swings. The company also monetizes land via sales when it improves portfolio returns. Investors interested in an integrated timber exposure often choose PCH because it can benefit from both raw timber markets and finished product demand from construction. For people using Investing strategies explained, PCH is an example of balancing higher operational complexity against diversified cash flows.

PotlatchDeltic photo
Pros:
  • Integrated model provides multiple revenue levers.
  • Active land managment and opportunistic sales improve returns.
  • Relatively stable dividend with potential for growth.
  • Exposure to both raw timber and finished wood demand.
  • Good option for investors who want a mixed exposure without extra ETFs.
Cons:
  • Operational complexity - manufacturing margins can be volatile.
  • Lower pure-play timber yield compared with some peers.
  • Smaller scale can mean less analyst coverage and wider spreads.

Performance Analysis

PCH performence will often track housing starts and construction demand. Key metrics: manufacturing margins, volumes, and how much of net income is from recurring timber harvests versus one-time land sales. For Investing strategies explained, I recommend looking at a three-year rolling AFFO and the percent of revenue from non-recurring land transactions to measure sustainability of dividends.

User Experience and Real-World Scenarios

Income investors who favor PCH appreciate that the company can smooth cycles by shifting sales between timber and finished products. If you expect a housing recovery, PCH could outperform pure-play timber REITs due to manufacturing exposure. Note that this also adds sensitivity to input costs and supply chain disruptions.

Maintenance and Care

  1. Monitor housing and construction indicators monthly for demand signals.
  2. Review manufacturing margin commentary in quarterly reports.
  3. Track land sale cadence to understand recurring versus one-off income.

Compatibility and Use Cases

PCH fits investors who want timber exposure plus a manufacturing tilt. It is suitable for taxable and tax-advantaged accounts and pairs well with housing-sensitive allocations.

"Integrated timber companies give investors a different risk-return profile than pure timberland owners, and can be attractive in certain economic cycles." - Laura Chen, Equity Research Analyst

Comparison Table - Key Features

Metric PCH
Dividend Yield ~3.0% to 4.0%
Manufacturing Exposure Yes - wood products
Land Sales Impact Moderate, opportunistic

User Testimonial / Case Study

"I like PCH as a tactical hold when I expect housing demand to pick up. The manufacturing side gives it upside during recoveries." - S.K., portfolio manager

Troubleshooting

If margins compress unexpectedly, check raw material costs, shipping constraints, and whether there were unusual one-time expenses. Reassess position size if manufacturing volatility increases and you need steady income.

iShares Global Timber & Forestry ETF (WOOD) - Diversified Timber ETF

Why This Product Is Included

For investors who want broad exposure without selecting individual REITs, the iShares Global Timber & Forestry ETF (ticker WOOD) gives a basket of public timber and forest products companies worldwide. I include WOOD because it represents a simple way to get diversified timber exposure, useful for smaller portfolios and for people following Investing strategies explained who prefer ETFs for diversification and convenience.

Technical Information

  • Ticker: WOOD
  • Expense Ratio: low-to-moderate (check current prospectus)
  • Holdings: Mix of timber REITs, forest products manufacturers, and related companies
  • Dividend Yield: varies by year - often lower than high-yield small-cap REITs
  • Geography: Global - US, Canada, Australia, Europe

Description

WOOD bundles timber and forestry exposure into one tradeable fund. This ETF reduces single-stock risk and gives exposure to international timber markets. For the investor focused on Investing strategies explained, WOOD simplifies portfolio construction and lets you express a thematic view on timber without active stock picking. It is also easy to rebalance and use in tax-sheltered accounts.

iShares Global Timber and Forestry ETF WOOD photo
Pros:
  • Diversified exposure - reduces idiosyncratic risk from any single REIT.
  • Convenience - single ticker, easy to trade and rebalance.
  • Global coverage - exposure to multiple timber markets and currency diversification.
  • Lower monitoring burden than holding multiple individual stocks.
  • Good for small accounts or core-satellite allocations.
Cons:
  • Less targeted yield - may dilute high-yield opportunities from small caps.
  • Expense ratio reduces net returns compared to holding stocks directly.
  • Can include non-REITs that increase variability in dividend reporting and tax treatment.

Performance Analysis

WOOD's performance tracks a basket of timber and forestry equities, which can provide smoother returns compared with single-stock holdings. It's measured by total return inclusive of dividends. Key metrics are fund NAV growth, net expense ratio, and top holdings concentration. For Investing strategies explained, using WOOD reduces single-company due diligence but introduces fund-level risks such as sector concentration and currency exposure.

User Experience and Real-World Scenarios

Many retail investors use WOOD as a satellite position for natural resources or income diversification. It's particularly useful for investors who want timber exposure but lack the time to track FFO, acreage reports, and harvest volumes for multiple companies. Professional investors sometimes prefer WOOD for tactical allocations or as a hedge against inflationary pressure on raw materials.

Maintenance and Care

  1. Quarterly review of fund holdings and top 10 concentrations.
  2. Check expense ratio changes and any structural shifts in index methodology.
  3. Rebalance periodically to maintain target allocation in your portfolio.

Compatibility and Use Cases

WOOD is compatible with small portfolios, retirement accounts, and investors who prefer passive exposure. If you need a single trade to gain exposure to the timber theme, WOOD is a sensible choice.

"The ETF route is often the best way for individual investors to gain thematic exposure without excessive single-stock risk." - Amir Patel, ETF Strategist

Comparison Table - Key Features

Metric WOOD
Dividend Yield Varies - typically lower than small-cap REITs
Expense Ratio Low-to-moderate
Holdings Global timber and forestry equities

User Testimonial / Case Study

"I use WOOD as my basic timber allocation. It's easy, low-maintenance, and I don't have to watch harvest reports every quarter." - R.F., software developer

Troubleshooting

If the fund underperforms peers, check top holdings, regional exposures, and whether currency moves impacted returns. For tax-efficient investors, be mindful of dividend classification and foreign withholding taxes in some jurisdictions.

Buying Guide: How to Choose Timberland REITs

Choosing the right timberland REIT or timber ETF is about matching your investment goals - income, growth, or diversification - with the right product's risk profile. This section provides a practical checklist and scoring system to help you compare options and make a rational decision.

Selection Criteria and Scoring System

Use a 1-5 scoring system across these criteria, weight each category to fit your goals, and total the score out of 100.

  • Dividend Yield (weight 20): 5 = high and sustainable, 1 = low or risky
  • AFFO/FFO Coverage (weight 25): 5 = 1.2x+ coverage, 1 = under 1.0x
  • Acreage Quality and Location (weight 20): 5 = high per-acre value and growth, 1 = low-quality land
  • Management Track Record (weight 15): 5 = disciplined capital allocation, 1 = frequent surprise sales
  • Liquidity and Cost (weight 10): 5 = highly liquid, low spread, low expenses, 1 = illiquid
  • Sustainability and Carbon Potential (weight 10): 5 = strong carbon program and certifications, 1 = weak reporting

Score example: WY might score 18/20 for liquidity, 20/25 for FFO coverage, 16/20 for acreage, 12/15 for management, 8/10 for costs, and 8/10 for carbon programs, totalling 82/100.

Budget Considerations and Price Ranges

Decide allocation size based on portfolio goals. Suggested ranges: small allocation 1-3% of portfolio, core allocation 3-8%, tactical overweight 8-15%. Price per share varies by company; ETFs like WOOD provide low-cost access. Factor in trading costs and any bid-ask spread especially for smaller REITs. Also consider minimum position sizes for adequate diversification across 3-5 timber names if not using an ETF.

Maintenance and Longevity Factors

Project expected maintenance costs in portfolio terms: monitoring quarterly reports, tax paperwork for REIT dividends, and occasional rebalancing trades. Estimate about 1-4 hours per quarter for active individual stock monitoring versus 30-60 minutes per quarter for an ETF. Expect timberland investments to be long-term - plan a minimum 5-10 year horizon to ride biological growth cycles and land appreciation. Factor in potential tax drag from REIT dividends in taxable accounts.

Compatibility and Use Case Scenarios

Tax-advantaged accounts - good for higher-yield REITs to avoid immediate tax drag. Taxable accounts - consider ETFs to minimize complicated tax forms and foreign withholding issues. Income-oriented investors - prefer REITs with higher AFFO coverage. Growth-focused investors - prefer companies with significant undeveloped land that may appreciate or be sold strategically.

Expert Recommendations and Industry Best Practices

Experts recommend mixing large-cap names for liquidity with one or two mid-cap names for yield and per-acre upside, or using an ETF as a core with a small allocation to individual REITs. Rebalance annually, monitor AFFO coverage and timber-price sensitivity, and be cautious when dividends materially exceed AFFO for several quarters.

Comparison Matrix

Factor Large-Cap (WY) Mid-Cap (RYN) ETF (WOOD)
Liquidity High Moderate High
Yield Moderate Moderate-High Lower
Volatility Moderate Higher Lower

Seasonal Considerations and Timing

Timber markets can be seasonal - harvest patterns and housing cycles matter. If lumber supply is constrained in a cycle, timber prices may spike. Avoid buying at peak market exuberance; prefer dollar-cost averaging or buying on dips for long-term allocations. Also watch the forestry company's fiscal year timing since big land sales can distort one quarter's results.

Warranty, Support and Reporting

Public companies do not offer warranties like consumer products, but reliable investor relations and consistent reporting act as a form of support. Prefer companies that publish detailed acreage maps, harvest schedules, and carbon inventory. Check investor presentations and management Q&A transcripts for clarity and consistency.

Final Checklist

  • Score each candidate using the 1-5 system above and weight to your goals.
  • Confirm AFFO/FFO coverage over a full business cycle.
  • Review acreage quality, carbon program, and recent land transactions.
  • Decide account type based on tax treatment and rebalance plan.
  • Set an allocation range and rebalancing frequency.

FAQ

What are timberland REITs and how do they make money?
Timberland REITs own forest land and make money from selling timber, leasing land for recreation or development, and occasionally selling parcels. They may also get revenue from carbon credits and conservation easements. Their income is a mix of recurring timber harvests and one-time land sales, so understanding the split is key.

How should I monitor dividend sustainability for a timber REIT?
Check AFFO or FFO coverage ratios, harvest volumes, and the proportion of income from land sales. A dividend covered by AFFO over multiple quarters is more sustainable. Also watch management commentary and long-term per-acre valuation trends. If dividends outpace AFFO consistently, that signals risk.

Are timber REIT dividends taxed differently?
Yes, REIT dividends are typically taxed as ordinary income in taxable accounts, though portions can be classified as return of capital. ETFs and foreign holdings may add withholding taxes. Use tax-advantaged accounts for higher-yield REIT positions when possible.

How do carbon credits affect timberland valuations?
Carbon credits can add a meaningful revenue stream when properly verified and sold. They increase long-term land value by monetizing sequestration. However, carbon markets are still evolving, and pricing can be volatile, so treat carbon revenue as a potential upside, not guaranteed income.

Should I buy individual timber REITs or an ETF like WOOD?
If you prefer simplicity and instant diversification, an ETF is a good choice. If you want targeted yields or believe you can pick stronger management teams, select individual REITs. Many investors use a mix: ETF for core exposure, a couple of individual REITs for yield or tactical bets.

What are the main risks of investing in timber REITs?
Risks include commodity price volatility for timber and lumber, weather events or wildfires, regulatory changes affecting land use, and interest rate sensitivity which affects REIT valuations. Management execution and timing of land sales also create earnings variability.

How long should I hold timber REIT investments?
Timberland is long-term by nature - plan for at least a 5-10 year horizon to capture biological growth cycles and land appreciation. Short-term traders will face noise from lumber cycles and land sale timing, so buy with a long timeframe in mind.

Can timber REITs help hedge inflation?
Yes, timberland often acts as an inflation hedge because timber prices and rents tend to rise with general price levels. That said, it is not perfect - short-term volatility can still occur, but timber allocations can preserve purchasing power over time.

How do I handle portfolio rebalancing with timber exposure?
Rebalance annually or semi-annually based on your target allocation. If timber holdings spike due to a one-time land sale, consider trimming to rebalance. Use dollar-cost averaging to add to positions over time rather than timing peaks.

Are international timber investments riskier than US timber REITs?
International timber investments introduce currency risk, different regulatory regimes, and sometimes less transparent reporting. They can offer diversification, but you should weigh geopolitical and reporting risks more heavily when selecting global holdings.

How do extreme weather events affect timber REITs?
Storms, fires, and pests can reduce harvest volumes and increase reforestation costs. Companies often have insurance and risk management plans, but severe events can dent earnings and require capital for regeneration. Monitor geographic concentration to manage this risk.

What unusual things should I ask management when doing due diligence?
Ask about carbon accounting methods, policy for conservation easements, details on replanting schedules and costs, and how they decide when to monetize land. These can reveal hidden strengths or risks in their long-term strategy.

Conclusion

Timberland REITs are a distinct way to gain exposure to a real asset that combines income with long-term biological growth. They can provide inflation protection, a steady dividend stream, and diversification benefits when added thoughtfully to a portfolio. Use the Investing strategies explained in this guide - score candidates, verify AFFO coverage, evaluate acreage quality, and monitor carbon and land-sale activities - to choose the right allocation for your goals.

Start with a clear allocation target, prefer a mix of liquid large-cap names and selective mid-cap or ETF exposure, and rebalance annually to keep risk in check. Focus on AFFO/FFO trends rather than short-term price moves, and treat carbon revenue as useful upside rather than relied-upon base income.

My final recommendation: if you're new to timber exposure, begin with an ETF like WOOD or a single liquid large-cap REIT such as WY, then gradually add mid-cap names like RYN or PCH as you become comfortable reading harvest reports and AFFO statements. Keep a 5-10 year horizon, and use the due diligence checklist from this article before you buy. For those wanting higher yield, consider smaller, higher-yield REITs but pay close attention to dividend coverage and liquidity risk.

Timberland REITs can be a durable part of a diversified portfolio when chosen with a disciplined Investing strategies explained mindset - prioritize cash flow quality, land quality, and transparent management.

Do more research, track quarterly updates, and adjust allocations as your goals or market conditions change. Good luck and invest smartly - timberland can be a long-term friend to well-constructed portfolios, but only if you understand the underlying biology, markets and managment choices.